insights
Tactics, workflows, and case studies for marketers using AI to grow faster with less effort.
Google calls llms.txt speculative. Here is what it does, a 10-minute setup, and the one case where it is still worth adding.
Google stopped showing FAQ rich results for most sites. Here is what FAQPage schema still does for SEO and AI answers.
6 steps that get your pages cited by ChatGPT, Perplexity and Google AI Overviews, plus how to track the results.
SEO ranks you in Google. GEO gets you cited in AI answers. AEO makes you the direct answer. Compared side by side, with real use cases.
Install Anthropic's free Claude marketing plugin in two commands, see what is inside, and check the data, cost and quality risks before using it.
AI product photography can cut image costs, but accuracy, consistency, energy and legal risks matter. Costs, limits and a safe rollout plan.
Fable 5 is back after a 20-day export freeze and free for Pro, Max, and Team users until July 7. Use it for campaign analysis, competitor research & forecasts.
Create a free high-authority Canva backlink to strengthen SEO, improve domain authority, and increase AI search visibility.
2026 brand governance scorecard: Claude Design leads on automatic brand system application, Canva Magic Studio on workflow, Adobe Firefly on commercial IP
