Helly
Strategic Marketing + AI | Creative Branding
Helly explores how strategic marketing, artificial intelligence, and creative branding come together to build stronger brands. She focuses on turning ideas into actionable marketing strategies, using AI to streamline workflows, strengthen brand positioning, and create meaningful connections with audiences.
14 articles
Does llms.txt Work? What Google Says + How to Create One
Google calls llms.txt speculative. Here is what it does, a 10-minute setup, and the one case where it is still worth adding.
Is FAQ Schema Still Worth Adding in 2026? (Honest Answer)
Google stopped showing FAQ rich results for most sites. Here is what FAQPage schema still does for SEO and AI answers.
How to Get Cited by ChatGPT, Perplexity & AI Overviews (2026)
6 steps that get your pages cited by ChatGPT, Perplexity and Google AI Overviews, plus how to track the results.
SEO vs GEO vs AEO: What Marketers Need to Know
SEO ranks you in Google. GEO gets you cited in AI answers. AEO makes you the direct answer. Compared side by side, with real use cases.
How to Install the Claude Marketing Plugin from Anthropic (2026)
Install Anthropic's free Claude marketing plugin in two commands, see what is inside, and check the data, cost and quality risks before using it.
How to Use Fable 5 for Marketing (Free Until July 7)
Fable 5 is back after a 20-day export freeze and free for Pro, Max, and Team users until July 7. Use it for campaign analysis, competitor research & forecasts.
DR91 Backlink: The Canva Website Hack for Instant Authority
Create a free high-authority Canva backlink to strengthen SEO, improve domain authority, and increase AI search visibility.
AI Design Tools for Marketers
2026 brand governance scorecard: Claude Design leads on automatic brand system application, Canva Magic Studio on workflow, Adobe Firefly on commercial IP
Claude + Higgsfield MCP: Generate Best-in-Class Product Videos (2026)
Claude + Higgsfield MCP lets marketers generate 4K product videos from a single chat — no API keys, no agency. Here's the complete practitioner guide.
AI UGC Video Ads in 2026: The Complete Performance Marketer's Guide
The complete 2026 guide to batch-producing AI UGC video ads with AI avatars — covering platform comparisons, Higgsfield MCP workflows, real cost data, and wh...
Gemini Omni Video Ad Creation: The Complete Marketer's Guide (2026)
The definitive operational guide to creating video ads with Gemini Omni
The Best AI Image Generation Tools in 2026: A Complete Comparison
AI image generation has exploded in 2026. We compare the 8 best tools—ChatGPT, Midjourney, Firefly & more—to help you pick the right one.
How to Save Tokens When Using Claude: Practical Strategies
Cut costs and boost performance by learning proven techniques to reduce token usage when prompting Claude without sacrificing output quality.
How I Automated My Content Calendar with Claude in One Weekend
I spent one weekend automating my content calendar with Claude API and Google Apps Script. Here's what I built, what it cost, and what I'd change.