Email Marketing Services & Lifecycle Automation
Email built to drive revenue.
Email marketing services cover the planning, creation and optimisation of email campaigns and automated lifecycle journeys, such as welcome, post-purchase and win-back flows, sent to subscribers who have agreed to hear from you. Our method starts with consent, deliverability and segmentation, before any design work.
How we work
- 01
Consent and list health
Review how contacts are collected, how consent is recorded, and the sender authentication and unsubscribe set-up that mailbox providers expect.
- 02
Segmentation
Group contacts by behaviour, purchase history and engagement so that messages are relevant.
- 03
Lifecycle journeys
Map and build automated flows for key moments: welcome, post-purchase, replenishment and win-back.
- 04
Campaign planning and design
Plan a campaign calendar, write the copy and design templates in line with your brand.
- 05
Testing and reporting
Test subject lines, content and timing, and report on engagement, repeat purchase and revenue per recipient against agreed KPIs.
What we produce
- Consent and deliverability checklist
- Segmentation plan
- Flow maps and builds
- Campaign calendar and templates
- KPI reporting on an agreed cadence
Tools
- Klaviyo
- Resend
- GA4
- Other platforms
Common questions
Email marketing services typically cover list and consent set-up, segmentation, campaign planning and design, automated lifecycle flows such as welcome, post-purchase and win-back, and reporting against agreed KPIs.
A consultant advises on strategy, platform choice and priorities, while an agency usually builds and sends at volume. ACEMO is a consultancy with specialists, so you can start with strategy and add hands-on management as needed.
Automated emails triggered by what a customer does or does not do, such as signing up, buying or going quiet.
We work across leading email platforms, such as Klaviyo and Resend, and choose the right one for your business. Tell us what you use now and we will say whether to keep it or switch.
We design around the consent rules of each market, such as GDPR and PECR in the EU and UK, CAN-SPAM in the US and CASL in Canada. We provide marketing services, not legal advice.
No. Results depend on your list, offer and market. We agree on KPIs and reporting upfront.
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