PPC Management: Google Ads, Meta Ads & More
Paid campaigns built to drive leads and sales.
PPC management is the planning, setup and ongoing optimisation of paid advertising campaigns on platforms such as Google Ads and Meta Ads (Facebook and Instagram), and on other paid ad platforms where they fit your audience, measured against business outcomes such as leads or sales. Our method starts with measurement and policy checks, before spend is scaled.
How we work
- 01
Measurement first
Confirm that GA4 and the ad platforms record the outcomes that matter, such as purchases or qualified leads.
- 02
Policy and claims check
Review ads, landing pages and claims against Google and Meta advertising policies and the rules of your market before launch.
- 03
Account and campaign structure
Organise campaigns, audiences and budgets around your products, margins and funnel stages.
- 04
Creative and landing page testing
Plan structured tests of messages, creative and landing pages, changing one variable at a time.
- 05
Review and optimisation
Review performance against agreed KPIs on a regular cadence, then adjust budgets, targeting and creative.
What we produce
- Tracking and conversion plan
- Campaign structure and budget plan
- Creative and copy briefs
- Landing page recommendations
- KPI reporting on an agreed cadence
Tools
- Google Ads
- Meta Ads
- GA4
- Other ad platforms
Common questions
PPC management covers account and campaign structure, targeting, ad copy and creative, bidding and budgets, conversion tracking and reporting. We apply it to Google Ads management, Meta Ads management and other paid ad platforms, and agree the scope and KPIs in your proposal.
Google Ads and Meta Ads (Facebook and Instagram) are our core platforms. We also run campaigns on other paid ad platforms where they fit your audience and goals. Tell us what you are considering and we will say whether it is a good fit.
A consultant advises on strategy and priorities, while an agency usually runs campaigns day to day. ACEMO is a consultancy where specialists manage the campaigns, so you get both strategy and hands-on management.
Google Ads reaches people who are actively searching, plus YouTube, display and shopping surfaces. Meta Ads reaches people while they browse Facebook and Instagram. We choose the mix based on your product, audience and goals.
We review ads and landing pages against platform policies and industry claims rules before launch. We provide marketing services, not legal advice, so regulated claims should be reviewed by your legal or compliance team.
Yes. Your ad accounts, analytics and data stay yours, and we work inside accounts that you own.
No. No one can honestly guarantee ad performance or ad approvals. We agree on KPIs and reporting upfront.
Start with a free growth audit.
A focused review of your AI visibility and search with three prioritised recommendations. No obligation.
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