AI Search Optimization: SEO, GEO & AEO Services
Be found in search, and understood by AI.
AI search optimization combines SEO with generative engine optimization (GEO) and answer engine optimization (AEO). SEO helps search engines find and rank your pages, while GEO and AEO help AI assistants such as ChatGPT, Perplexity and Google AI Overviews understand your business and reference it in answers. As your SEO consultant, we build technical foundations, clear content and structured information.
How we work
- 01
Technical foundations
Review crawlability, indexing, page speed and canonical URLs so that search engines can access and understand your site.
- 02
Search and question research
Identify what your buyers search for and ask, including the questions they put to AI assistants.
- 03
Content and site structure
Plan pages and articles that answer those questions directly, with clear headings and internal links.
- 04
Structured, machine-readable information
Add schema markup and clear information about your organisation, services and authors, so that machines can interpret your content.
- 05
Measurement and iteration
Track visibility in Google Search Console and GA4, review traffic from AI sources where it is measurable, and refine.
What we produce
- Technical SEO review
- Keyword and question map
- Content plan and briefs
- Structured data implementation plan
- Search Console and GA4 reporting
Tools
- Google Search Console
- GA4
Common questions
AI search optimization is making your content easy for search engines and AI assistants to find, understand and cite. It combines SEO with generative engine optimization (GEO) and answer engine optimization (AEO).
GEO aims to get your business used and cited in AI-generated answers, while AEO aims to make your content the direct answer to a question in answer engines. In practice the work overlaps: clear content, structured data and credible sources.
It varies with competition, site history and content. SEO and GEO are generally gradual, so we set expectations in the proposal and do not promise rankings.
No. AI systems decide what to cite. Our method makes your content easier to find and understand, but no one can guarantee citations.
No. It is an emerging, unofficial convention and its effect is unproven. We treat it as optional and focus on content and technical fundamentals.
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